Finally, weight loss
that works with your life.
No meds, no diets. Just results.

Forget exhausting diets or expensive shots. Find lasting results, health, and energy — without the burnout.

With Simple’s AI Coach Avo™, your plan adapts to you — making it easier than ever to reach your goals and feel great doing it.

Get started now

It’s time you feel the best
you’ve ever felt.

17 515 132
people are changing their lives
with Simple,
with over 13M pounds lost

average rating with more than 350,000 5-star reviews

Why do it the hard way?
Feel your best without the stress.

Simple — work with your life
not against it.

  • Lori

    - 73 lbs

    “The thing that’s helped me the most is reminding myself that it’s not that I can’t have it, I just can’t have it right now. Not denying but just delaying.”
  • Teresa

    - 10 lbs

    “I’ve lost a pant size, I’ve lost 10 pounds, my clothes are loose…. I have more energy and mental clarity — so many good things have come to me!”
  • James

    - 30 lbs

    “If you’re honest with what you put in, you’ll get feedback from the app that I feel has been super helpful”
  • Joelle

    - 50 lbs

    “It’s been life-changing to see my eating habits in a whole new way. Simple taught me to be more mindful of my meal planning”
  • Debi

    - 76 lbs

    “The Simple app made it really easy for me to keep track of my water and tea intake, as well as my foods, and the hours I’ve been fasting… I finally feel like I’m in control of my health!”

Find confidence with Coach Avo™
— your AI coach with human warmth

Proactive, personalized, timely support —
all grounded in evidence-backed science.

Make wins every day

Daily plans

Get a daily plan based on your energy, progress, and needs so that you can take consistent steps towards your goals.

Get insights in a snap

Avo Vision

Get powerful real-time insights, designed to help you stay in control and make smarter choices with ease.

Fuel your progress

Success Score

See how your choices impact your weight loss. Spot what’s stalling you. Learn how to keep progressing and find balance.

Stay motivated, 24/7

Proactive coaching

From personalized tips to instant feedback, Avo’s always here to guide you, cheer you on, and keep you on track.

Make wins every dayDaily plans

Get a daily plan based on your energy, progress, and needs so that you can take consistent steps towards your goals.

Get insights in a snapAvo Vision

Get powerful real-time insights, designed to help you stay in control and make smarter choices with ease.

Fuel your progressSuccess Score

See how your choices impact your weight loss. Spot what’s stalling you. Learn how to keep progressing and find balance.

Stay motivated, 24/7Proactive coaching

From personalized tips to instant feedback, Avo’s always here to guide you, cheer you on, and keep you on track.

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FAQ

The Simple app can help you lose weight — and it can help you with much more than that, too. You’ll learn how to make healthy, balanced eating choices. You’ll feel more confident and in control with food. You’ll get fitter, drink more water, and have more energy. You’ll develop the skills to prioritize self-care and live a healthier lifestyle. (We’re excited for you, honestly!)

Nope. The Simple method doesn’t include calorie counting, cutting out essential food groups, or weighing every bite. Instead, we prioritize safety and sustainability. So, we’ll coach you to lose weight through a behavior change approach that teaches you how to meet your nutritional needs, get active, safely intermittent fast, and more.

The coaching experience you’ll get with Simple is built around you. From the moment you create your Simple account, you’re the star of the show. Here’s how:

Your personal AI coach, Avo™, will create daily actions just for you, and reach out with tips and insights when you need them, to keep you moving forward.
You’ll see fresh educational content in the app based on the food, hydration, and physical activity you log.
We’ll recommend an intermittent fasting schedule that suits your weight loss goals and timeline.
The reminders we send will match your schedule and tracking activity (for instance, if you haven’t logged any water today, we’ll remind you to grab a drink).

You 100% can trust Simple’s science, whether it’s in-app, on the blog, or on our social media. We take science very seriously, so all of our content is written using accurate, credible, and reliable research. It’s also reviewed thoroughly by our experts before being released and refreshed regularly to keep it up to date.

The free version of the Simple app gives you access to many of our awesome features like real-time answers from Coach Avo™, Nutrition Scores for the meals you log, and all our wellness habit Trackers. Plenty to get you started on your health journey.

Upgrading to a Premium subscription will unlock daily, personalized check-ins and actions from Coach Avo™, as well as our educational library to propel you to even greater success. Our prices vary based on the subscription length you choose when signing up and are very affordable compared to human health coaches. For more subscription information, check out our Terms of Use and Refund Policy.

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