Simplify the way you lose weight
Finally, a health journey that actually feels good. Lasting results. Zero stress.
Trusted by millions
Downloads
Pounds lost
Average rating
Awards
Digital Health
Awards Winner
2025
MedTechBreakthrough
Best Virtual Health
Coach
World Future
Awards Top 100
AI Companies
Featured on
Always know what to do next
Say hello to Blinky — your relentless motivator
Meet your personal coach
Meet Avo — your award-winning, humanlike AI coach.
All-in-one app
The best tools
at your fingertips
Personalized weight loss plan
Food scanner and smart feedback
Pilates, yoga, and walking plans
I've lost a pant size, I've lost 10 pounds, my clothes are loose…. I have more energy and mental clarity — so many good things have come to me!
Teresa
The thing that's helped me the most is reminding myself that it's not that I can't have it, I just can't have it right now. Not denying but just delaying.
Lori
If you're honest with what you put in, you'll get feedback from the app that I feel has been super helpful
James
It's been life-changing to see my eating habits in a whole new way. Simple taught me to be more mindful of my meal planning
Joelle
The Simple app made it really easy for me to keep track of my water and tea intake, as well as my foods, and the hours I've been fasting… I finally feel like I'm in control of my health!
Debi
FAQ
Got a question?
Find confidence with Coach Avo™ and Blinky — your smart helpers with human warmth
Proactive, personalized, timely support — all grounded in evidence-backed science.