Simplify the way you lose weight

Finally, a health journey that actually feels good. Lasting results. Zero stress.

Trusted by millions

Downloads

Downloads

Pounds lost

Pounds lost

Average rating

Average rating

Awards

Digital Health
Awards Winner
2025

MedTechBreakthrough
Best Virtual Health
Coach

World Future
Awards Top 100
AI Companies

Featured on

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Martha Stewart

Always know what to do next

Say hello to Blinky — your relentless motivator

Sassy, cute, and just the right amount of unhinged. He celebrates your wins and drags you back on track when you slip.

All-in-one app

The best tools
at your fingertips

Personalized weight loss plan

Personalized weight loss plan

Food scanner and smart feedback

Food scanner and smart feedback

Pilates, yoga, and walking plans

Pilates, yoga, and walking plans
-10lbs

I've lost a pant size, I've lost 10 pounds, my clothes are loose…. I have more energy and mental clarity — so many good things have come to me!

Teresa

Teresa

Teresa
-73lbs

The thing that's helped me the most is reminding myself that it's not that I can't have it, I just can't have it right now. Not denying but just delaying.

Lori

Lori

Lori
-30lbs

If you're honest with what you put in, you'll get feedback from the app that I feel has been super helpful

James

James

James
-50lbs

It's been life-changing to see my eating habits in a whole new way. Simple taught me to be more mindful of my meal planning

Joelle

Joelle

Joelle
-76lbs

The Simple app made it really easy for me to keep track of my water and tea intake, as well as my foods, and the hours I've been fasting… I finally feel like I'm in control of my health!

Debi

Debi

Debi

FAQ

Got a question?

The Simple app can help you lose weight — and it can help you with much more than that, too. You'll learn how to make healthy, balanced eating choices. You'll feel more confident and in control with food. You'll get fitter, drink more water, and have more energy. You'll develop the skills to prioritize self-care and live a healthier lifestyle. (We're excited for you, honestly!)
Nope. The Simple method doesn't include calorie counting, cutting out essential food groups, or weighing every bite. Instead, we prioritize safety and sustainability. So, we'll coach you to lose weight through a behavior change approach that teaches you how to meet your nutritional needs, get active, safely intermittent fast, and more.
The coaching experience you’ll get with Simple is built around you. From the moment you create your Simple account, you’re the star of the show. Here’s how: Your personal AI coach, Avo™, will create daily actions just for you, and reach out with tips and insights when you need them, to keep you moving forward. You’ll see fresh educational content in the app based on the food, hydration, and physical activity you log. We’ll recommend an intermittent fasting schedule that suits your weight loss goals and timeline. The reminders we send will match your schedule and tracking activity (for instance, if you haven’t logged any water today, we’ll remind you to grab a drink).
You 100% can trust Simple’s science, whether it’s in-app, on the blog, or on our social media. We take science very seriously, so all of our content is written using accurate, credible, and reliable research. It’s also reviewed thoroughly by our experts before being released and refreshed regularly to keep it up to date.
The free version of the Simple app gives you access to many of our awesome features like real-time answers from Coach Avo™, Nutrition Scores for the meals you log, and all our wellness habit Trackers. Plenty to get you started on your health journey. Upgrading to a Premium subscription will unlock daily, personalized check-ins and actions from Coach Avo™, as well as our educational library to propel you to even greater success. Our prices vary based on the subscription length you choose when signing up and are very affordable compared to human health coaches. For more subscription information, check out our Terms of Use and Refund Policy .

Find confidence with Coach Avo™ and Blinky — your smart helpers with human warmth

Proactive, personalized, timely support — all grounded in evidence-backed science.

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